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Oops. How to deliver bad news.
One hard earned skill that I’ve developed from years of deploying bleeding edge technologies is the art of how to deliver bad news. I call it an art because this is often really difficult for a lot of...
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Modern Day Heroes with Purpose and Passion
Most of what I follow on Twitter and LinkedIn are companies, news sources and industry info. Mixed in with this lot are a few of my modern day heroes. People I admire because of their successes and...
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Innovation – Start with Customer Pain Points
Innovation begins with listening to and understanding your customer pain points. Rather than focusing on trying to create first and then convince people they need what you are offering. If we create...
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Content Marketing – Give your Customers Something of Value
It’s not enough to just build community through Social Media channels. To grab and hold your customer’s interest you need to provide them with something of value. By focusing on Content Marketing...
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Online Metrics, More than just a Like
Congratulations to Facebook on your 9 year anniversary this week. Thank you as well, for bringing us the Like. Which leads me into today’s topic on the kinds of metrics that may be useful to measure...
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Play Where The Market Plays
When building a social marketing strategy, we need to reach out to and attract customers and prospects, rather than focusing on playing with our peers. We do this by providing content they value,...
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Storytelling as Marketing Tool
When we use storytelling in our marketing efforts, making the customer the hero of our stories, then we can build community and be remembered. It’s always been a strong belief of mine that if something...
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You want your B2B customer teams out of the office
Delivering to B2B customers it’s hard to avoid having a geographically dispersed and remote workforce. Depending on the role of the employees, you actually want them out of the office and having face...
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Project Dogfood March Progress
I started this blog at the end of October. Since then I’ve averaged 8-10 unique visitors a week, received compliments on the content from my network, and have been re-blogged 3 times as of today. A...
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Project Dogfood April Progress – Building Brand
This is the second monthly progress report on Project Dogfood, my project to build a targeted audience to this blog that will convert into potential leads for my project based services. To recap,...
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Publish, Search, Fulfill, Converse – Apps for the Customer Centric Enterprise
(Keynote Conversation with JP Rangaswami Salesforce.com @ Mesh 13) I had the opportunity to attend Mesh 13 last week and walked away truly inspired by the people and ideas that I was exposed to. I...
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Creating Social Marketing Viral Tipping Points
I’ve just finished reading Malcolm Gladwell’s The Tipping Point. It’s a book I’ve been meaning to read for some time, having picked it up and handled it more than once in airport terminal bookstores....
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Project Dogfood June Progress – Refining a Content Marketing Plan
4th in a series of 6 planned posts that discusses the internal project to grow the audience to this blog site. This month’s post reports on efforts to create a content marketing plan, based on...
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Finding unusual uses for online services – Using Twitter to take notes
I attended the Salesforce.com Customer Company Tour in Toronto on June 19th. It was a great opportunity to gather information that I can use in my consulting practice. There was a partner showcase...
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Project Dogfood July Progress – Using SocialBro to grow Twitter community
5th in a series of 6 planned posts discussing the internal project to grow the audience to this blog site. This month’s post discusses using SocialBro http://www.socialbro.com/ to grow a targeted...
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Authorize subscriber Social networks in your online site or app
An important though optional feature for your website or mobile app is providing your users a method to authenticate using social networks and/or to authorize you to have access to their information or...
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Project Dogfood – August Wrap-Up
Final post in a series of 6 planned posts discussing the internal project to grow the audience to this blog site. This month’s report is provided as an infographic that presents what was done in the...
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Miley Cyrus – Social Media Genius or 2013 Pop Star
Are Miley Cyrus and her team real geniuses at Social Media promotion or is she just a product of her times. At 21 and having spent a large part of her life in the spotlight, to me it seems a healthy...
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Do you use the Twitter List feature?
The Twitter list feature is a simple often overlooked feature that can be quite a powerful part of your social marketing arsenal if used effectively. Lists generate their own separate timeline of the...
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Social Marketing – Competing for Attention in a Noisy World
Though it’s important to look at our direct competitors for insights into trends and opportunities in our market space – in terms of our social media marketing spend its also important to consider the...
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